Cannabis Breeder Mr. Sherbinski Aims to Expand Gelato Strain in Europe
Cannabis breeder Mr. Sherbinski plans to introduce his renowned Gelato strain to Europe, aiming to expand his brand and educate consumers on safe cannabis access
Key Points
- 1Mr. Sherbinski is a key figure in the cannabis industry, known for the Gelato strain
- 2He plans to expand his brand and introduce Gelato to Europe
- 3Mr. Sherbinski emphasizes collaboration with partners who share his vision
- 4He aims to educate consumers and break down cannabis taboos
- 5Future plans include global store openings and luxury cannabis products
Mario Guzman, known as Mr. Sherbinski, is a prominent figure in the cannabis industry, particularly recognized for his development of the Gelato strain. Originating from San Francisco, he founded the brand Sherbinskis and has been influential in both the cannabis and fashion sectors. Recently, he was in Paris for Fashion Week, where he discussed his journey and future plans for his brand
Mr. Sherbinski's entry into the cannabis business was driven by necessity. Initially a real estate agent in California, he began cultivating cannabis to pay his bills. His first successful grow led to collaborations with dispensaries like the Vapor Room, where he became part of the compassionate cannabis community. This experience transitioned him from the gray market to a regulated one, highlighting his commitment to providing safe access to cannabis
The creation of the Gelato strain was a collaborative effort with the Cookie Family's Jigga and Marshall. Mr. Sherbinski combined their genetics with his breeding expertise to develop strains like Pink Panties and Sunset Sherbet, which eventually led to Gelato. Each Gelato variant, like the Gelato 33, is named after the pot number, with some gaining unique nicknames like 'Larry Bird.'
Looking towards the future, Mr. Sherbinski plans to introduce his Gelato strain to Europe through collaborations with companies like Dinafem. He aims to educate consumers on safe cannabis access and break down existing taboos. His plans include creating new CBD and autoflowering variants, expanding the reach of his brand, and even venturing into luxury products like perfumes infused with cannabis terpenes
Mr. Sherbinski emphasizes the importance of aligning with partners who share his vision and passion for cannabis. He advises those entering the industry to discover their identity, understand their market, and remain true to their message. His ultimate goal is to open Sherbinskis stores globally, starting with Paris, to further promote his brand and its ethos