Jeeter Elevates Cannabis Culture with Innovative Live Event at MJBizCon 2025
Jeeter redefines cannabis events with cultural storytelling at MJBizCon 2025, emphasizing cannabis as culture over commodity, showcasing scalability beyond product presence
Key Points
- 1Jeeter Live at MJBizCon 2025 redefined cannabis events with cultural focus
- 2The event featured a narrative on cannabis evolution in three acts
- 3Jeeter's internal team created original music and storytelling
- 4The event sold out quickly, attracting industry leaders and decision-makers
- 5Jeeter's approach shows cannabis culture's scalability beyond product presence
Jeeter's recent event at MJBizCon 2025 in Las Vegas has redefined the traditional cannabis industry gathering by focusing on cultural storytelling rather than mere product promotion. The event, dubbed Jeeter Live, was structured like a live show with chapters, original music, and choreography, emphasizing cannabis as a cultural element rather than just a commodity. This approach set the event apart from typical industry nights, offering an experience that was both authored and intentional
The event's narrative was built around the evolution of the cannabis plant, divided into three acts that explored its historical and cultural significance. The first act focused on cannabis as a seed, a plant, and a spiritual tool, highlighting its ancient roots. The second act delved into its controversial journey into mainstream culture, using iconic imagery from Woodstock and protest eras to provide context rather than nostalgia. The final act looked forward, incorporating futuristic elements while grounding the message in the enduring human connection to nature
Jeeter's Co-Founder and Co-CEO, Sebastian Solano, emphasized the importance of creating an experience that transcends the physical presence of cannabis. "We can still get people high on life," Solano remarked, underscoring the event's focus on music, emotion, and storytelling as central components. The creative foundation of the event was developed internally, with Jeeter's Chief Sales Officer, David Solano, contributing original music, further embedding the brand's authenticity and artistic vision
Despite the logistical challenges, including a tight production timeline, Jeeter Live was a resounding success. The event sold out in under 48 hours, with initial sign-ups reaching around 1,800, and the ticketing site experiencing a surge in traffic. Attendees included top industry players and decision-makers, indicating Jeeter's growing influence as a destination brand that resonates beyond product offerings
Jeeter's innovative approach also demonstrated the scalability of cannabis culture events, even in venues where cannabis is not permitted. By focusing on entertainment and cultural storytelling, Jeeter has shown that the essence of cannabis culture can thrive in mainstream spaces. This strategy not only expands the brand's reach but also subtly pushes cannabis culture forward, emphasizing its power and identity beyond regulatory constraints