Josh Kesselman Criticizes Big Alcohol for Anti-Cannabis Campaign

Josh Kesselman, publisher of High Times, has openly criticized what he perceives as a deliberate campaign by Big Alcohol to undermine the cannabis industry. In a recent interview, Kesselman argued that the sudden surge in negative stories about cannabis, particularly those framing it as causing severe vomiting, is more about market competition than genuine public health concerns. He believes this backlash coincides with the rising popularity of THC-infused beverages, which are gaining traction as alcohol consumption declines in the U.S

Kesselman suggests that the portrayal of cannabis risks is exaggerated compared to how alcohol-related harms are addressed. He points out the irony in alcohol companies warning about cannabis-induced vomiting when alcohol itself is a well-known cause of such reactions. Kesselman acknowledges that while cannabis can cause adverse effects in some users, the media's sensationalism is disproportionate and serves to protect market interests rather than inform the public accurately

He further argues that the narrative being pushed by Big Alcohol is not about health but about controlling market dynamics. Kesselman urges for fair competition, suggesting that if alcohol companies are genuinely concerned about cannabis's impact, they should consider entering the cannabis beverage market themselves. He emphasizes that the consumer should have the freedom to choose between alcohol and cannabis without being influenced by fear-mongering tactics

Kesselman also notes that the drive for stricter regulation is not limited to alcohol interests; large agricultural and cannabis companies also stand to benefit from policies that limit market entry. High Times has previously highlighted how cannabis risks, such as Cannabinoid Hyperemesis Syndrome, are often sensationalized in the media. Kesselman's comments reflect a broader call for honest discourse and market fairness, advocating for consumer choice and transparency