Marie Brizard Launches Cannabis-Infused Vodka in France and Spain

Marie Brizard Wine & Spirits, a prominent spirits group, is set to introduce its cannabis-infused vodka, Shotka Vodka, in France and Spain starting September 2016. This innovative product, which has already made waves in Barcelona nightclubs, promises to bring a unique flavor experience without the psychoactive effects of THC

Shotka Vodka has been crafted with a focus on aroma, reminiscent of cannabis, while ensuring it contains no THC. The product was initially developed in collaboration with a Lithuanian distillery that has been marketing the concept since 2007. In Lithuania, the vodka retails for €9.5 per 75cl bottle, highlighting its accessibility and appeal

The vodka has garnered attention for its distinct taste profile, as noted by The Vodka Guy, a vodka critic. He describes the blend as smooth, with a discernible cannabis flavor that may appeal to casual drinkers. However, with an alcohol content of 50%, it may not meet the expectations of traditional vodka connoisseurs

The branding of Shotka Vodka is designed to captivate consumers with its edgy imagery and slogans. The bottle features a dragon with a gun-shaped head, accompanied by playful taglines like 'It’s not a Shot, It’s a gunshot.' This marketing approach aims to attract a youthful demographic seeking novel drinking experiences

Historically, the concept of cannabis-infused beverages can be traced back to the Scythians, an ancient group known for their use of cannabis. Their practices influenced the Slavic cultures, which have a longstanding tradition of vodka consumption. This historical backdrop adds depth to the modern revival of cannabis-infused spirits

As the product enters new markets, it reflects broader trends in the alcohol industry where innovation and novelty are key drivers. The introduction of Shotka Vodka could pave the way for further exploration of cannabis-infused beverages, particularly as consumer interest in unique and diverse products continues to grow

Looking ahead, Marie Brizard Wine & Spirits plans to expand its product line, including offerings like Darkberry Vodka. The success of Shotka Vodka in Europe and the U.S. could set a precedent for other brands to experiment with cannabis-infused alcohol, potentially reshaping the landscape of the spirits industry