Rappers JeanJass and Caballero Discuss Cannabis Ventures and Media Success
Rappers JeanJass and Caballero explore cannabis business opportunities and celebrate media success with Viceland's "High et Fines Herbes."
Key Points
- 1JeanJass and Caballero discuss their show on Viceland, fulfilling a dream
- 2The rappers express interest in entering the cannabis industry
- 3They highlight favorite cannabis strains like Exodus OG and Zkittlez
- 4Challenges of cannabis clubs in Europe are acknowledged
- 5Upcoming performance at Polytechnique event is anticipated
In a lively interview during Viceland's Weed Week, Belgian rappers JeanJass and Caballero shared insights into their evolving careers and burgeoning interest in the cannabis industry. The duo, known for their unique style and engaging lyrics, expressed excitement about their recent collaboration with Viceland, which they see as a significant milestone. Their show, "High et Fines Herbes," initially aired on YouTube and has now found a home on Viceland, fulfilling a long-held aspiration for the artists
JeanJass and Caballero are no strangers to the cannabis culture, frequently incorporating it into their music and public personas. When asked about their favorite cannabis strains, they enthusiastically mentioned Exodus OG, Gelato, and Zkittlez, highlighting their preference for hybrids with sweet and fruity profiles. Their passion for cannabis extends beyond personal use, as they expressed interest in potentially entering the cannabis business, inspired by American celebrities like Snoop Dogg and Mike Tyson
The rappers also discussed the challenges and opportunities of operating cannabis clubs in Europe, particularly in cities like Barcelona. Caballero noted the complexities of navigating legal gray areas but remained optimistic about the future. He emphasized that once regulations become clearer, they would be eager to dive into the business, drawing parallels to the marketing strategies used in other industries
JeanJass and Caballero's ambitions aren't limited to Europe; they also have their sights set on the United States, where the cannabis market is rapidly expanding. They are keen to participate in the potential legalization process and hope to offer top-quality products that would distinguish them in the competitive market. Their vision includes creating a successful brand that resonates with consumers and contributes to the normalization of cannabis use
Looking ahead, the duo is excited about their upcoming performance at the Polytechnique event in May, where they expect to connect with a new audience. They see events like these as opportunities to further engage with fans and promote their music and cannabis-related ventures. As they continue to explore new avenues, JeanJass and Caballero remain committed to their craft and the evolving cannabis culture