The Unfiltered Journey of RAW Papers: Josh Kesselman's Passionate Pursuit

Josh Kesselman, the visionary behind the RAW brand of rolling papers, embarked on a journey that was fueled by a deep-seated passion for authenticity and connection. The name 'RAW' was inspired not by a manufacturing process, but by a feeling captured in a hip-hop track that resonated with Kesselman's desire for realness and truth. This commitment to authenticity has been a driving force behind the success of RAW Papers, which have become a staple for smokers seeking a natural alternative

Kesselman's fascination with rolling papers began in his youth, growing up in New York. He was captivated by the magic tricks his father performed with rolling papers, instilling in him a sense of wonder and curiosity. This childhood interest evolved into a serious collection of over 2,000 packs, traded with other enthusiasts even before the internet era. His passion for rolling papers was not just a hobby but a calling that would shape his future career

The journey to create RAW Papers was not without its challenges. After opening his first store, Knuckleheads Tobacco & Gifts, in Gainesville, Florida, Kesselman faced legal hurdles that forced him to pivot his focus solely on rolling papers. The legal landscape at the time was unforgiving towards paraphernalia, but Kesselman saw an opportunity in the legality of rolling papers. This led him to concentrate on developing a unique product that would stand out in the market

Kesselman's quest for the perfect paper took him to Spain, where he partnered with José Emilio, a veteran in the rolling paper industry. Together, they created a paper that was thin, translucent, and made without harsh chemicals. This partnership was instrumental in establishing RAW Papers as a leader in the industry, with a focus on quality and authenticity. The factory in Spain became a cornerstone of their production process, ensuring each paper was crafted to perfection

The cultural impact of RAW Papers cannot be overstated. The brand gained significant traction when artists like Curren$y and Wiz Khalifa began endorsing it, not because of financial incentives, but out of genuine preference. This organic growth was a testament to the brand's authenticity and its resonance with the smoking community. Kesselman's marketing strategy focused on letting the product speak for itself, fostering a grassroots movement that propelled RAW Papers to prominence

Looking ahead, Kesselman remains committed to innovation and quality. The acquisition of the Spanish factory by his family ensures that the legacy of RAW Papers will continue to thrive. Kesselman's story is not just about business success; it's about the relentless pursuit of a dream and the creation of a product that connects people. As the industry evolves, RAW Papers stands as a testament to the power of passion and authenticity in building a lasting brand